The Poppy is iconic
It represents pride, courage, remembrance.
But for the Poppy Lottery, we wanted to move away from solemnity, towards a great big celebration of being British!
So…we threw a Street Party!
We showed an inclusive community coming together to support Britain’s veterans in a fun and exciting way.
Integrated campaign
It worked on TV.
It worked on Facebook.
It worked in print.
It worked as an integrated campaign. And it’s still working; raising vital funds for ex-service people who have given so much for their country.